Takes readers deep inside the secret world of corporate science, where powerful companies and allied academic scientists mold research to meet industry needs. The 1990s were tough times for the soda industry. In the United States, obesity rates were exploding. Public health critics pointed to sugary soda as a main culprit and advocated for soda taxes that might decrease the co...(展开全部)

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources a...(展开全部)

巴托·J.埃尔莫尔（Bartow J. Elmore），俄亥俄州立大学环境史助理教授，曾任教于阿拉巴马大学历史系。

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources a...(展开全部)

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of "For God, Country & Coca-Cola," Mark Pendergrast looks at America's cultural, social, a...(展开全部)

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage o...(展开全部)

G.约翰·伊肯伯里，美国著名战略家，普林斯顿大学政治系及公共与国际事务学院教授，普林斯顿大学国际安全研究中心联合主任，美国艺术与科学院院士。他的研究领域包括：美国大战略、国际秩序、国际关系理论等。他的主要作品包括：《自由主义利维坦：美利坚世界秩序的起源、危机和转型》《大战胜利之后：制度、战略约束与战后秩序重建》等。

G.约翰·伊肯伯里，美国著名战略家，普林斯顿大学政治系及公共与国际事务学院教授，普林斯顿大学国际安全研究中心联合主任，美国艺术与科学院院士。他的研究领域包括：美国大战略、国际秩序、国际关系理论等。他的主要作品包括：《自由主义利维坦：美利坚世界秩序的起源、危机和转型》《大战胜利之后：制度、战略约束与战后秩序重建》等。

Alfred North Whitehead's SCIENCE AND THE MODERN WORLD, originally published in 1925, redefines the concept of modern science. Presaging by more than half a century most of today's cutting-edge thought on the cultural ramifications of science and technology, Whitehead demands that readers understand and celebrate the contemporary, historical, and cultural context of scientific d...(展开全部)

Alfred North Whitehead's SCIENCE AND THE MODERN WORLD, originally published in 1925, redefines the concept of modern science. Presaging by more than half a century most of today's cutting-edge thought on the cultural ramifications of science and technology, Whitehead demands that readers understand and celebrate the contemporary, historical, and cultural context of scientific d...(展开全部)